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5 Beauty Brands Founded By Moms

5 Beauty Brands Founded By Moms


You love your beauty products. From mascara to foundation, they’re fun to shop for. So, why not support beauty brands founded by moms? This way you can get all the products you want while supporting your fellow mother. We’ve rounded up 5 beauty brands founded by mothers that will not disappoint.

Ellis Brooklyn

Ellis Brooklyn was created by Bee Shapiro, a Williamsburg mom who is also the beauty columnist for The New York Times. The fragrance and body care line has  “sophisticated, multilayered scents whose trademarks are freshness and modernity.”  Phthalates-free, paraben-free, cruelty-free, eco-friendly, you’re sure to love using these products.


Mothers are truly unstoppable. Zoë Blake, the founder of Go-To, is a perfect example of this. She’s had a best-selling children’s book and served as the beauty director at Cosmopolitan. She also, of course, managed to start a skincare line. Go-To received massive popularity in Blake’s native Australia, and can now be found at your local Sephora. Their products are plant-based and cruelty-free.

The Beauty Chef

Mother of two Carla Oates founded The Beauty Chef was founded in 2009. Oates was concerned and troubled by the beauty industry’s lack of transparency, so she began writing about healthier alternatives during her time as a freelancer. She also began making her own natural skincare from plants and organic foods and wrote her first best-selling book, Feeding Your Skin. Oates began Lacto-fermenting foods in her Bondi kitchen and this eventually led to the creation of GLOW, The Beauty Chef’s first inner beauty product that contains 24 bio-fermented superfoods; she emphasizes the relationship between gut health and the skin, showing that beauty is not simply skin-deep.

Cleo & Coco

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Suzannah Raff founded a great option for organic skincare lovers, Cleo & Coco. While pregnant, Raff became hyper-aware of everything that she put into or onto her pregnant and nursing body, especially deodorants. She wanted to fight body odor, but not put harsh chemicals onto her– and Cleo & Coco solves this battle. But how does she know how to make all of these natural products? Well, her grandfather was a chemist, so it’s in her blood.


Sarah Brown, busy mom and founder of Pai, has made it easy to feel good about buying beauty products. Their products are certified by the Vegan Society and specifically designed to help sensitive skin out. If you have sensitive skin, you have to be extra careful about not putting harmful ingredients onto your face, and Pai has made this easy. As Brown said, “You’ll never see any of those ingredients I couldn’t use on my own skin in our products.”

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